You might call Yvon Chouinard an accidental environmentalist. Sounds unkind, but I’m not saying anything the founder of Patagonia, the outdoor clothing company, doesn’t say about himself. As a younger man, Chouinard was a pioneering mountaineer. He started making climbing equipment in his parents’ backyard in the 1950s. And he’s since built a brand that anyone who’s ever gone on a hike knows about. He’s driven his company to profitability, and also activism. From the importance of paying a living wage to a defense of the environment, Patagonia reflects Chouinard’s vision of how companies ought to be run.