The Responsible Company by Yvon Chouinard
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Marketplace: Patagonia Founder on Why There’s No Sustainability
You might call Yvon Chouinard an accidental environmentalist. Sounds unkind, but I’m not saying anything the founder of Patagonia, the outdoor clothing company, doesn’t say about himself. As a younger man, Chouinard was a pioneering mountaineer. He started making climbing equipment in his parents’ backyard in the 1950s. And he’s since built a brand that anyone who’s ever gone on a hike knows about. He’s driven his company to profitability, and also activism. From the importance of paying a living wage to a defense of the environment, Patagonia reflects Chouinard’s vision of how companies ought to be run.
