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The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy by Joel Beckerman, Tyler Gray
  Buy Book | Kindle
All Things Considered: From Sizzling Fajitas To The Super Bowl, How Sounds Help Sell
From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy.
You don’t need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating “boom moments” — transcendent instants when sound connects with a listener’s emotional core.
The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests’ experience; how Chili’s restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang’s engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound.

The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy by Joel Beckerman, Tyler Gray

Buy  Buy Book | Kindle

All Things Considered: From Sizzling Fajitas To The Super Bowl, How Sounds Help Sell

From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy.

You don’t need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating “boom moments” — transcendent instants when sound connects with a listener’s emotional core.

The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests’ experience; how Chili’s restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang’s engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound.

Limonov: The Outrageous Adventures of the Radical Soviet Poet Who Became a Bum in New York, a Sensation in France, and a Political Antihero in Russia by Emmanuel Carrère
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NPR: Who Is ‘Limonov’? Not Even His Biographer Really Knows
Offers a biographical novel of the Russian writer and political dissident and his unconventional, adventurous life as a dissident in Soviet Russia, a bum in New York, a celebrated writer in Paris, and an opposition party leader in post-communist Russia.

Limonov: The Outrageous Adventures of the Radical Soviet Poet Who Became a Bum in New York, a Sensation in France, and a Political Antihero in Russia by Emmanuel Carrère

Buy  Buy Book | Kindle

NPR: Who Is ‘Limonov’? Not Even His Biographer Really Knows

Offers a biographical novel of the Russian writer and political dissident and his unconventional, adventurous life as a dissident in Soviet Russia, a bum in New York, a celebrated writer in Paris, and an opposition party leader in post-communist Russia.

The Republic of Imagination: America in Three Books by Azar Nafisi
  Buy Book | Kindle
The Leonard Lopate Show: Azar Nafisi on Why Fiction Matters in America
Weekend Edition: Understanding Society Through 3 American Classics
Ten years ago, Azar Nafisi electrified readers with her million-copy bestseller, Reading Lolita in Tehran, which told the story of how, against the backdrop of morality squads and executions, she taught The Great Gatsby and other classics to her eager students in Iran. In this exhilarating followup, Nafisi has written the book her fans have been waiting for: an impassioned, beguiling, and utterly original tribute to the vital importance of fiction in a democratic society. What Reading Lolita in Tehran was for Iran, The Republic of Imagination is for America.
Taking her cue from a challenge thrown to her in Seattle, where a skeptical reader told her that Americans don’t care about books the way they did back in Iran, she energetically responds to those who say fiction has nothing to teach us. Blending memoir and polemic with close readings of her favorite American novels—The Adventures of Huckleberry Finn, Babbitt, and The Heart Is a Lonely Hunter, among others—she invites us to join her as citizens of her “Republic of Imagination,” a country where the villains are conformity and orthodoxy and the only passport to entry is a free mind and a willingness to dream.

The Republic of Imagination: America in Three Books by Azar Nafisi

Buy  Buy Book | Kindle

The Leonard Lopate Show: Azar Nafisi on Why Fiction Matters in America

Weekend Edition: Understanding Society Through 3 American Classics

Ten years ago, Azar Nafisi electrified readers with her million-copy bestseller, Reading Lolita in Tehran, which told the story of how, against the backdrop of morality squads and executions, she taught The Great Gatsby and other classics to her eager students in Iran. In this exhilarating followup, Nafisi has written the book her fans have been waiting for: an impassioned, beguiling, and utterly original tribute to the vital importance of fiction in a democratic society. What Reading Lolita in Tehran was for Iran, The Republic of Imagination is for America.

Taking her cue from a challenge thrown to her in Seattle, where a skeptical reader told her that Americans don’t care about books the way they did back in Iran, she energetically responds to those who say fiction has nothing to teach us. Blending memoir and polemic with close readings of her favorite American novels—The Adventures of Huckleberry Finn, Babbitt, and The Heart Is a Lonely Hunter, among others—she invites us to join her as citizens of her “Republic of Imagination,” a country where the villains are conformity and orthodoxy and the only passport to entry is a free mind and a willingness to dream.

Just Mercy: A Story of Justice and Redemption by Bryan Stevenson
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Fresh Air: One Lawyer’s Fight For Young Blacks And ‘Just Mercy’
The founder of the Equal Justice Initiative in Montgomery, Ala., recounts his experiences as a lawyer working to assist those desperately in need, reflecting on his pursuit of the ideal of compassion in American justice.

Just Mercy: A Story of Justice and Redemption by Bryan Stevenson

Buy  Buy Book | Kindle

Fresh Air: One Lawyer’s Fight For Young Blacks And ‘Just Mercy’

The founder of the Equal Justice Initiative in Montgomery, Ala., recounts his experiences as a lawyer working to assist those desperately in need, reflecting on his pursuit of the ideal of compassion in American justice.

Taco USA: How Mexican Food Conquered America by Gustavo Arellano
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Good Food: 60 Types of Tortas at Tortas Sinaloa
The Dinner Party Download: Writer Gustavo Arellano on How Mexican Food Conquered America
All Things Considered: The California Taco Trail: ‘How Mexican Food Conquered America’
For 50 years, the taco has been a staple of American life. It’s in school lunches and Michelin-star restaurants; it even helped launch the food truck craze. So how did the taco come to loom so large in American bellies? Gustavo Arellano explains our love of all things folded into a tortilla.

Taco USA: How Mexican Food Conquered America by Gustavo Arellano

Buy  Buy Book | Kindle

Good Food: 60 Types of Tortas at Tortas Sinaloa

The Dinner Party Download: Writer Gustavo Arellano on How Mexican Food Conquered America

All Things Considered: The California Taco Trail: ‘How Mexican Food Conquered America’

For 50 years, the taco has been a staple of American life. It’s in school lunches and Michelin-star restaurants; it even helped launch the food truck craze. So how did the taco come to loom so large in American bellies? Gustavo Arellano explains our love of all things folded into a tortilla.

The Language of Food: A Linguist Reads the Menu by Dan Jurafsky
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All Things Considered: 'Language Of Food' Reveals Mysteries Of Menu Words And Ketchup
The Daily Circuit: Dan Jurafsky decodes ‘The Language of Food’
The Leonard Lopate Show: Where Does the Word Ketchup Come From? And Other Questions on the Language of Food
Good Food: A Linguist’s Tour of Food
A linguist delves into the world of food, describing the true meanings of descriptive words like “rich” and “crispy” when they appear on a menu and tracing how traditional and favorite dishes spread and changed through colonial shipping routes.

The Language of Food: A Linguist Reads the Menu by Dan Jurafsky

Buy  Buy Book | Kindle

All Things Considered: 'Language Of Food' Reveals Mysteries Of Menu Words And Ketchup

The Daily Circuit: Dan Jurafsky decodes ‘The Language of Food’

The Leonard Lopate Show: Where Does the Word Ketchup Come From? And Other Questions on the Language of Food

Good Food: A Linguist’s Tour of Food

A linguist delves into the world of food, describing the true meanings of descriptive words like “rich” and “crispy” when they appear on a menu and tracing how traditional and favorite dishes spread and changed through colonial shipping routes.

Wonder Boys by Michael Chabon
  Buy Book | Kindle
All Things Considered: After A Flurry Of Literary Awards, A Book On The ‘Wonder’ Of Words
In a story exploring the theme of the artist’s isolation, Grady Tripp, an obese, aging writer who has lost his way, and debauched editor Terry Crabtree struggle to rekindle their friendship, a sense of adventure, and purpose in their lives.

Wonder Boys by Michael Chabon

Buy  Buy Book | Kindle

All Things Considered: After A Flurry Of Literary Awards, A Book On The ‘Wonder’ Of Words

In a story exploring the theme of the artist’s isolation, Grady Tripp, an obese, aging writer who has lost his way, and debauched editor Terry Crabtree struggle to rekindle their friendship, a sense of adventure, and purpose in their lives.

Does Santa Exist?: A Philosophical Investigation by Eric Kaplan
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All Things Considered: A Funny Philosopher Tackles A Tough Query: ‘Does Santa Exist?’
Eric Kaplan offers a humorous philosophical investigation into the existence of Santa, examining the theories of Ludwig Wittgenstein and Bertrand Russell, the wisdom of the major religions, and classic bits of comedy.

Does Santa Exist?: A Philosophical Investigation by Eric Kaplan

Buy  Buy Book | Kindle

All Things Considered: A Funny Philosopher Tackles A Tough Query: ‘Does Santa Exist?’

Eric Kaplan offers a humorous philosophical investigation into the existence of Santa, examining the theories of Ludwig Wittgenstein and Bertrand Russell, the wisdom of the major religions, and classic bits of comedy.

Three Hundred Million: A Novel by Blake Butler
  Buy Book | Kindle
NPR: 300,000,000 Is A Horrific, Poetic Anti-Ode To America
Parallel narratives trace a psychologically charged cat-and-mouse case involving a psychopath who enlists young burnouts to bring him human sacrifices and the troubled police detective who would stop him. By the author of There Is No Year. 

Three Hundred Million: A Novel by Blake Butler

Buy  Buy Book | Kindle

NPR: 300,000,000 Is A Horrific, Poetic Anti-Ode To America

Parallel narratives trace a psychologically charged cat-and-mouse case involving a psychopath who enlists young burnouts to bring him human sacrifices and the troubled police detective who would stop him. By the author of There Is No Year. 

Ms. Marvel Volume 1: No Normal
  Buy Book | Kindle
NPR: Rebooted Comic Heroine Is An Elegant, Believable ‘Marvel’
Marvel Comics presents the all-new Ms. Marvel, the groundbreaking heroine that has become an international sensation! Kamala Khan is an ordinary girl from Jersey City - until she is suddenly empowered with extraordinary gifts. But who truly is the all-new Ms. Marvel? Teenager? Muslim? Inhuman? Find out as she takes the Marvel Universe by storm! As Kamala discovers the dangers of her newfound powers, she unlocks a secret behind them as well. Is Kamala ready to wield these immense new gifts? Or will the weight of the legacy before her be too much to handle? Kamala has no idea either. But she’s comin’ for you, New York! It’s history in the making from acclaimed writer G. Willow Wilson (Air, Cairo) and beloved artist Adrian Alphona (Runaways)!

Ms. Marvel Volume 1: No Normal

Buy  Buy Book | Kindle

NPR: Rebooted Comic Heroine Is An Elegant, Believable ‘Marvel’

Marvel Comics presents the all-new Ms. Marvel, the groundbreaking heroine that has become an international sensation! Kamala Khan is an ordinary girl from Jersey City - until she is suddenly empowered with extraordinary gifts. But who truly is the all-new Ms. Marvel? Teenager? Muslim? Inhuman? Find out as she takes the Marvel Universe by storm! As Kamala discovers the dangers of her newfound powers, she unlocks a secret behind them as well. Is Kamala ready to wield these immense new gifts? Or will the weight of the legacy before her be too much to handle? Kamala has no idea either. But she’s comin’ for you, New York! It’s history in the making from acclaimed writer G. Willow Wilson (Air, Cairo) and beloved artist Adrian Alphona (Runaways)!

Pay Any Price: Greed, Power, and Endless War by James Risen
  Buy Book | Kindle
Fresh Air: Journalist Talks Confidential Sources, Getting Subpoenaed And His New Book
Ever since 9/11 America has fought an endless war on terror, seeking enemies everywhere and never promising peace. In Pay Any Price, James Risen reveals an extraordinary litany of the hidden costs of that war: from squandered and stolen dollars, to outrageous abuses of power, to wars on normalcy, decency, and truth. In the name of fighting terrorism, our government has done things every bit as shameful as its historic wartime abuses — and until this book, it has worked very hard to cover them up.
Lincoln suspended habeas corpus. FDR authorized the internment of thousands of Japanese Americans. Presidents Bush and Obama now must face their own reckoning. Power corrupts, but it is endless war that corrupts absolutely.

Pay Any Price: Greed, Power, and Endless War by James Risen

Buy  Buy Book | Kindle

Fresh Air: Journalist Talks Confidential Sources, Getting Subpoenaed And His New Book

Ever since 9/11 America has fought an endless war on terror, seeking enemies everywhere and never promising peace. In Pay Any Price, James Risen reveals an extraordinary litany of the hidden costs of that war: from squandered and stolen dollars, to outrageous abuses of power, to wars on normalcy, decency, and truth. In the name of fighting terrorism, our government has done things every bit as shameful as its historic wartime abuses — and until this book, it has worked very hard to cover them up.

Lincoln suspended habeas corpus. FDR authorized the internment of thousands of Japanese Americans. Presidents Bush and Obama now must face their own reckoning. Power corrupts, but it is endless war that corrupts absolutely.

Once Upon an Alphabet: Short Stories for All the Letters by Oliver Jeffers
  Buy Book | Kindle
All Things Considered: In This ‘Alphabet,’ ‘O’ Is For Helpful Owl And ‘C’ Is For Escapist Cup
THE alphabet book to top all others, from the illustrator of the #1 New York Times bestselling The Day the Crayons Quit!
If words make up the stories and letters make up the words, then stories are made up of letters. In this menagerie we have stories made of words, made FOR all the letters.
The most inventive and irresistible book of the year spans a mere 26 letters (don’t they all!) and 112 pages. From an Astronaut who’s afraid of heights, to a Bridge that ends up burned between friends, to a Cup stuck in a cupboard and longing for freedom, Once Upon an Alphabet is a creative tour de force from A through Z. Slyly funny in a way kids can’t resist, and gorgeously illustrated in a way readers of all ages will pour over, this series of interconnected stories and characters explores the alphabet in a way that will forever raise the bar.
In Once Upon an Alphabet, #1 New York Times bestseller Oliver Jeffers has created a stunning collection of words and artwork that is a story book, alphabet book, and gorgeously designed art book all in one.

Once Upon an Alphabet: Short Stories for All the Letters by Oliver Jeffers

Buy  Buy Book | Kindle

All Things Considered: In This ‘Alphabet,’ ‘O’ Is For Helpful Owl And ‘C’ Is For Escapist Cup

THE alphabet book to top all others, from the illustrator of the #1 New York Times bestselling The Day the Crayons Quit!

If words make up the stories and letters make up the words, then stories are made up of letters. In this menagerie we have stories made of words, made FOR all the letters.

The most inventive and irresistible book of the year spans a mere 26 letters (don’t they all!) and 112 pages. From an Astronaut who’s afraid of heights, to a Bridge that ends up burned between friends, to a Cup stuck in a cupboard and longing for freedom, Once Upon an Alphabet is a creative tour de force from A through Z. Slyly funny in a way kids can’t resist, and gorgeously illustrated in a way readers of all ages will pour over, this series of interconnected stories and characters explores the alphabet in a way that will forever raise the bar.

In Once Upon an Alphabet, #1 New York Times bestseller Oliver Jeffers has created a stunning collection of words and artwork that is a story book, alphabet book, and gorgeously designed art book all in one.

The Republic of Imagination: America in Three Books by Azar Nafisi
  Buy Book | Kindle | iBooks
As Heard on Public Radio:
Weekend Edition: Understanding Society Through 3 American Classics
The Daily Circuit: Talking Volumes (Nov 5th EVENT)
Author Azar Nafisi has a gift for using literature for her own purposes in her best-selling memoir “Reading Lolita In Tehran” it’s a key - the path to internal liberation in the midst of an oppressive revolutionary Iran. In her new book, “The Republic Of Imagination: America In Three Books,” literature becomes a map of American culture, society, and the disparate elements that make up the adopted home she loves. The three books that guide her are Mark Twain’s “Adventures Of Huckleberry Finn,” “Babbitt” by Sinclair Lewis and “The Heart Is A Lonely Hunter” by Carson McCullers.

The Republic of Imagination: America in Three Books by Azar Nafisi

Buy  Buy Book | Kindle | iBooks

As Heard on Public Radio:

Weekend Edition: Understanding Society Through 3 American Classics

The Daily Circuit: Talking Volumes (Nov 5th EVENT)

Author Azar Nafisi has a gift for using literature for her own purposes in her best-selling memoir “Reading Lolita In Tehran” it’s a key - the path to internal liberation in the midst of an oppressive revolutionary Iran. In her new book, “The Republic Of Imagination: America In Three Books,” literature becomes a map of American culture, society, and the disparate elements that make up the adopted home she loves. The three books that guide her are Mark Twain’s “Adventures Of Huckleberry Finn,” “Babbitt” by Sinclair Lewis and “The Heart Is A Lonely Hunter” by Carson McCullers.

Melody Road by Neil Diamond
  Buy CD | Vinyl | iTunes
NPR First Listen: Neil Diamond, ‘Melody Road’
Neil Diamond, one of the world’s premiere recording artists, internationally renowned and record-breaking concert performer and revered songwriter, is set to release his brand new studio album. The album marks his first original studio release in six years and first since signing with Capitol Records. Acclaimed producers Don Was and Jacknife Lee co-produced the album. In addition, there will be a special 36-page lyric book with guitar chords included in the packaging of each album.
It takes tremendous vision, focus and determination - combined with a mega-dose of God-given talent, charisma and soul - to create music that becomes indelibly ingrained in the fabric of our culture, shared Melody Road co-producer and Blue Note President Don Was. For decade after decade, Neil’s songs have been such a major part of our lives. Making this record with him has served as a profound reminder of what a powerful and amazing artist he truly is, he continued.

Melody Road by Neil Diamond

Buy  Buy CD | Vinyl | iTunes

NPR First Listen: Neil Diamond, ‘Melody Road’

Neil Diamond, one of the world’s premiere recording artists, internationally renowned and record-breaking concert performer and revered songwriter, is set to release his brand new studio album. The album marks his first original studio release in six years and first since signing with Capitol Records. Acclaimed producers Don Was and Jacknife Lee co-produced the album. In addition, there will be a special 36-page lyric book with guitar chords included in the packaging of each album.

It takes tremendous vision, focus and determination - combined with a mega-dose of God-given talent, charisma and soul - to create music that becomes indelibly ingrained in the fabric of our culture, shared Melody Road co-producer and Blue Note President Don Was. For decade after decade, Neil’s songs have been such a major part of our lives. Making this record with him has served as a profound reminder of what a powerful and amazing artist he truly is, he continued.

Aretha Franklin Sings The Great Diva Classics by Aretha Franklin
  Buy CD | iTunes
MPR News: Aretha Franklin covers Adele’s ‘Rolling in the Deep’
Fresh Air: Aretha Franklin Before Atlantic: The Columbia Years
Here & Now: Aretha Franklin Performs The National Anthem At Harvard Graduation
Aretha Franklin, the incomparable “Queen of Soul,” will release her highly anticipated brand new studio LP ARETHA FRANKLIN SINGS THE GREAT DIVA CLASSICS on October 21st, featuring the . album s lead single, Adele’s “Rolling In The Deep (The Aretha Version).” 
Aretha’s unsurpassed vocal styling permeates on popular diva classics ranging from Barbra Streisand’s “People,” and Gladys Knight’s “Midnight Train To Georgia,” to Alicia Keys’ “No One,” and a mash up of Gloria Gaynor’s “I Will Survive” and Destiny’s Child’s “I m A Survivor,” and more. Also lauded as a skillful pianist, Aretha tickles the ivories on The Supremes’ “You Keep Me Hangin’ On.”
ARETHA FRANKLIN SINGS THE GREAT DIVA CLASSICS reunites Franklin with Sony Music Entertainment’s Chief Creative Officer Clive Davis as they take the helm as co-producers to bring Davis’ album concept to fruition. A-List producers Kenny “Babyface” Edmonds, André 3000, Harvey Mason, Jr., Terry Hunter and Eric Kupper add their award-winning production skills.
Rightfully earning the #1 spot on Rolling Stone magazine’s prestigious “100 Greatest Singers of All Time” list, and #9 on 100 Greatest Artists of All Time list, Franklin has won a total of 19 Grammy Awards and is one of the best-selling female artists of all time, having sold over 75 million records worldwide.

Aretha Franklin Sings The Great Diva Classics by Aretha Franklin

Buy  Buy CD | iTunes

MPR News: Aretha Franklin covers Adele’s ‘Rolling in the Deep’

Fresh Air: Aretha Franklin Before Atlantic: The Columbia Years

Here & Now: Aretha Franklin Performs The National Anthem At Harvard Graduation

Aretha Franklin, the incomparable “Queen of Soul,” will release her highly anticipated brand new studio LP ARETHA FRANKLIN SINGS THE GREAT DIVA CLASSICS on October 21st, featuring the . album s lead single, Adele’s “Rolling In The Deep (The Aretha Version).” 

Aretha’s unsurpassed vocal styling permeates on popular diva classics ranging from Barbra Streisand’s “People,” and Gladys Knight’s “Midnight Train To Georgia,” to Alicia Keys’ “No One,” and a mash up of Gloria Gaynor’s “I Will Survive” and Destiny’s Child’s “I m A Survivor,” and more. Also lauded as a skillful pianist, Aretha tickles the ivories on The Supremes’ “You Keep Me Hangin’ On.”

ARETHA FRANKLIN SINGS THE GREAT DIVA CLASSICS reunites Franklin with Sony Music Entertainment’s Chief Creative Officer Clive Davis as they take the helm as co-producers to bring Davis’ album concept to fruition. A-List producers Kenny “Babyface” Edmonds, André 3000, Harvey Mason, Jr., Terry Hunter and Eric Kupper add their award-winning production skills.

Rightfully earning the #1 spot on Rolling Stone magazine’s prestigious “100 Greatest Singers of All Time” list, and #9 on 100 Greatest Artists of All Time list, Franklin has won a total of 19 Grammy Awards and is one of the best-selling female artists of all time, having sold over 75 million records worldwide.

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